Dreyfuss ICG and TBA Global Form Strategic Alliance
New York, NY (March 16, 2011) — Dreyfuss ICG, a creative services agency that focuses on the media & entertainment and financial services industries and TBA Global, a leading engagement marketing and communications agency, announced a strategic alliance in New York today.

“David Dreyfuss is a respected communications strategist and has produced some of the most prominent events and announcements on Wall Street,” said Lee Rubenstein, President and COO of TBA Global. “We are pleased to have David on our expanding team.”

“The alliance with TBA Global gives my organization broad resources and global reach,” added Dreyfuss. “I have tremendous respect for Lee and the agency he has built and look forward to many successful collaborations as part of this alliance. Our approach to solving communications challenges on behalf of our clients is identical.”

Prior to establishing Dreyfuss ICG, Dreyfuss founded and served as CEO of Broad Street, Inc., a global marketing services agency that was acquired by UK-based Incepta Group, Ltd. Dreyfuss has served as executive producer of more than 2,000 projects, ranging from large-scale marketing programs and corporate meetings and events, to award-winning business videos and web projects for such clients as Time Warner and UBS.

TBA Global, LLC
TBA Global is an award-winning engagement marketing and communications agency that connects brands and people. TBA Global helps brands reach consumers, business audiences, and employees through blended digital, live, and entertainment experiences that drive engagement and results. TBA Global is ranked among the Top Promotion and Event Marketing Agencies
by Advertising Age magazine (April, 2010). The agency is headquartered in New York, NY with offices across North America.

David Dreyfuss |

Dreyfuss ICG
T 212-674-4600