Successful initiatives draw on a multi-faceted plan that leverages many forms of media. DICG adds value, developing the strategic plan, then delivering the right mix of tactics to achieve results.
As Time Warner prepared to spin off its cable division, a major exhibit showcasing cable’s cutting edge services was created. DICG was recently engaged to help expand the exhibit’s communications objective beyond cable, encompassing Time Warner’s many other digital initiatives across its six divisions. In addition Dreyfuss was challenged to create a memorable ‘switching on moment,’ and
a gala VIP event featuring a performance by Tony Bennett. The Home to the Future event represents ‘Integrated Communications’ at its finest and achieved considerable results for Time Warner.